The Blistex® Brand Story

First national advertisement in LIFE magazine -1948

The Blistex brand has been a global leader in lip care and lip health for over 70 years. Blistex was founded in 1947 as a small, family-run company in the business of developing and marketing lip care products, primarily in the United States. The brand existed to create quality products, achieve consistent growth and become an innovative leader in lip care.

Today, the Blistex tradition is carried on by the third generation of our founding family. We still believe in our original goals: product quality, growth, innovation and leadership. Some things should never change.

The Leading Manufacturer of Lip Creams

For nearly two decades Blistex was one product, with the team focused on the continuous improvement of the proprietary water and oil emulsion process for the lip ointment (known as Lip Relief Cream in Europe). This expertise has been perpetuated with the company, and Blistex is still a leading manufacturer of lip creams and ointments throughout the globe.

Following the success of its ointment, Blistex began experimenting with other product forms and ingredients, and the company quickly established a reputation as a leading innovator in lip care. In the 1950s Blistex developed lip balm sticks with new benefits such as flavors for consumer variety and sunscreens for daily protection.

The Introduction of Jar Products

Jar products followed, which contained formulations that offered consumers a softer and thicker coating for exceptional protection and moisturization for dry and irritated lips. In 1985 Blistex launched Lip Medex, and the product quickly became a top lip care selling item in both the USA and Canada, with a loyal following that remains to this day. On an annual basis, our in-house production totals well over 100 million units. Everyone’s favorite “Little Blue Jar” has evolved to become MedPlus, providing a unique sensation with its specialized ingredients along with its flavor and effectiveness that has earned the “Little Blue Jar” a loyal following among consumers worldwide.

Product improvements in sticks and jars highlight a tradition of consistent innovation by Blistex for our consumers lip care including:

Our Mission To Perfect Lip Care

The pursuit of quality and customer service led us to create our research and development facilities in 1967. As well as build our own manufacturing and corporate headquarters complex in Oak Brook, Illinois. This move enabled us to have pinpoint control of every phase of our business from product formulation and testing to manufacturing and marketing. Blistex will continue formulating and marketing a full line of innovative, high quality lip care products with effective formulas, unique benefits and unparalleled sensory experiences to address diverse needs of our consumers across the globe. To this end, our job is never done!

Blistex Around the World

Our products are sold in over 60 countries and regions and we are a leading innovator in the lip care category.